Porchtraits in Support of the #Healthcare_Hero_Fund!

Around 2 weeks ago, I saw a news story of a photographer who was taking photos of families around their community to bring some light to a families day, especially to those who are self isolating. I instantly connected with the story and I knew what I had to do. I had to start doing “Porchtraits” for those at home to help brighten up their day with a photo! I decided to partner up with the Medicine Hat & District Health Foundation to raise funds for Healthcare Heroes within the community as well as patients at the Medicine Hat Hospital.

I chose the Medicine Hat & District Health Foundation for multiple reasons. First, I wanted to give back to the front line staff as well as the patients that are currently in the hospital. The donations will be given to hospital staff in the form of gift cards and it will help support patients in receiving flowers, the newspaper, crosswords & puzzles as well as cell phones so they can connect with their loved ones.

When I first started doing the porchtraits I never expected it to affect me on such a positive level. Hearing all the varied stories of how these families have been affected because of the current pandemic, it was heartbreaking in some cases, and in others it was truly mesmerizing in how they found the silver lining to their situation. There were more than a couple times that I left a families home in tears of joy and gratefulness. Each story has been unique and proved to me that we are all in this together, through the good and bad.

A beautiful family, turning a not so positive situation into a memory that will last forever.

I didn’t think I would ever have the opportunity to take on a fundraiser especially with my passion of photography being the tool to do it. I feel beyond blessed to be able to brighten up someone’s day while raising money for our Healthcare Heroes and hospital patients. This has really been a life changing experience that I will remember forever.

If you are interested in donating to the Healthcare Hero Fund, you can send your donation to bradleyeastphotography@gmail.com. If you would like your own porchtrait in the Medicine Hat and Redcliff area, please reach out to me and we’ll make it happen!

Until next time, stay safe and take of one another.

Love, Bradley!

Why Photography Means So Much To Me

When I first started photography I never knew how much it would change my life for the better. I could easily say an easy answer like it makes me happy, or it inspires me. However, it means more to me because it has been what has saved me, when my life has been the darkest.

The moment I realized photography was more than just a hobby was this past summer. It’s difficult to even write this because I still find it hard to believe, but my sister passed away from Cancer in the beginning of June. It felt like everything I knew was thrown in to the air and I had no idea where to step. My sister was more than just a sister to me, she was my best friend, a role model and a mother figure to me. My sister had such a vibrancy to her, I always tried to emulate her optimism and outlook on life. I now need to do that more than ever, so her loss doesn’t crush me but makes me a stronger person.

It was just after my sister passed and I didn’t know how I would ever get back to photography. It seemed like such a distant thought to go out and enjoy photography again. Where would I find the motivation? Would I still be decent at it? I was doubting myself the most I ever had in my life. I was scared to pick up my camera so it just sat there, collecting dust. I was almost ready to abandon it all together until my Sister In-Law approached me about doing Grad photos for her son. I was weary at first but decided I needed to do this for myself. Was I scared? Hell yeah I was scared, but I knew my sister wouldn’t have wanted me to abandon this thing that brings so much joy to my life.

The day had come to do the grad photos, and I was beyond nervous! But I picked up my camera and we took off to hopefully get some great shots. Over the course of the photo session I went from being petrified to having this feeling of calm wash over me. It was the first time since my sister passed that I felt like myself again. I went from feeling scared to feeling like I was finally reunited with a long lost friend. With every click my motivation and passion started coming out of the shadows.

My Sister In-Law and her kids

Now that I reflect on this time, I am so thankful for my Sister In-Law for getting me back to what I should be doing. I was lost and photography managed to save me from spiralling out of control. In conclusion I would have to say photography is more than just what makes me happy and inspires me; it keeps me stable and gives me drive. My sister was always so supportive about my photography and now more than ever I will continue taking photos not just for me, but for her as well. I love you Brandi ❤

My favorite photo; me and my sister ❤

Golden Hour Photography

Welcome back to Bradley East Photography! Today I wanted to write about why I love the golden hour as a landscape and nature photographer. Your first question might be “well what is the golden hour?”. Golden hour is the first hour after the sun rise and one hour before the sun sets. To get a more exact time there are apps that will tell you when it is. The reason it’s called the golden hour is because of three main characteristics:

  1. Softness: as the sun rises and sets there is a gradual increase/decrease in light, providing a softness that looks incredible when photographed.
  2. Warmth: because the sun is at a low angle, it will often provide a soft orange glow to your photos that is difficult to reproduce in the editing process
  3. Directional: creating shadows is easy during golden hour because the sun is either rising or setting at an angle making it easier to manipulate how it effects your photos.

These characteristics come together to provide a perfect setting to take some incredible shots! You might have to get up earlier, but trust me the images you will capture are worth it! Below is an image I took at around 6:30 in the morning in southern Alberta.

As you can tell from the image above, the orange glow I talked about earlier is in full force. You can take advantage of this glow not only with landscape/nature photography but with portrait photography too.

Tips for shooting during golden hour

  • Plan Ahead: Scout out the area you would like to photograph the day before and plan what you are going to photograph. I usually show up to my chosen location a half hour before the sunrise to make sure I don’t miss out.
  • Keep Shooting: Take as many photos as you can over the course of the golden hour because your lighting is going to change dramatically quite quickly; giving you different effects to each of your photos.
  • Be Aware of the Sun’s Direction: Remember that the sun rises in the east and sets in the west. You don’t want to be shooting directly at the sun because it can easily wash out your photos rendering them useless. Instead go for an interesting angle using shadows to your advantage. The photo below shows this in action.
  • Create Silhouettes: Creating a silhouette during golden hour can produce a very powerful image. Use trees, plants, buildings, whatever you can find to do this. In the images below I used trees as my subject.

I hope you learned something new and are able to use some of my tips to improve your golden hour photography. Taking photos during the golden hour may not be the most convenient as you will have to sacrifice your sleep but take it from me, it is definitely worth it if you want to take stunning photographs.

All the love and take care,

Bradley ❤

Dinosaur Provincial Park

Welcome to the first of my On Location Series that I will be doing once a month. I will be sharing my experiences in different locations across Canada and telling you my thoughts, some of its’ history, and of course sharing the images I captured while being there!

Desert Sunflower, Dinosaur Provincial Park, Alberta Canada

Dinosaur Provincial Park is located in southeastern Alberta, Canada. It is located in an area known as the Canadian Badlands, which is known for it’s beautiful desert like landscape and rich history. This is an area that I am lucky enough to call home and love to photograph!

I have lived in the Medicine Hat area for about nine years now and until this past year I had not visited Dinosaur Provincial Park! I just knew I had to get out there this year and explore this beautiful area, that is only an hour drive away from Medicine Hat, Alberta.

Out of This World, Dinosaur Provincial Park, Alberta Canada

Dinosaur Provincial Park is a UNESCO World Heritage site, and after visiting it’s no surprise as to why it got that distinction. This park contains some of the most important fossil discoveries that were ever made from the ‘Age of Reptiles’, which dates back around 75 million years old. Back in the day (like millions of years ago) this area was subtropical that included lush forests and rivers that helped shape the land and make this a perfect area for fossil preservation. After a century of excavations, over 150 complete dinosaur skeletons have been discovered in this area, with over 50 of them being new species!

My partner and I visited this area in July and oh my gouda was it ever hot out! I think it was around 35 degrees celsius which is 15 degree too much for me! It was a challenging day for photography as the sun was directly on us which makes it hard lighting wise, but I made it work. When you first arrive at Dinosaur Provincial Park you are greeted by a a large valley that is a beautiful vista of carved out terrain.

First view of Dinosaur Provincial Park, Alberta Canada

After viewing the dramatic landscape we took the only road down to the actual park and were quite surprised to find out you can camp here! If everything goes to plan (which it normally never does) we will go camping here next summer and get some awesome shots for you folks! But anywho, we continued past the camping area and into the actual park to go exploring.

After taking one of the many paths we were greeted with a desolate landscape that was both beautiful and haunting in a way. Think the Hills Have Eyes minus the feeling of impending doom! There were many cactuses, sage bushes and a landscape that can only be described through photography!

Dinosaur Provincial Park, Alberta Canada

As you can tell from the images above, this part of the planet almost seems out of this world. I was amazed with the rock formations and how this area evoked the feeling of remarkable but beautiful isolation. There was no wind that day and the sun was beating down with a vengeance. You truly felt alone surrounded by desolate, extraordinary beauty.

Hoodoo, Dinosaur Provincial Park, Alberta Canada

All in all I would say Dinosaur Provincial Park is most definitely worth a wander. If you love desert landscapes, fossils, and a rich history to go along with it then this is your place! If you need a tour guide, just let me know! Comment if you’ve been here and let me know if I should keep doing these On Location Series posts!

Much love and take care,


Welcome to Bradley East Photography!

I would like to welcome you to my world of photography! My name is Bradley East (yes the direction) and I have been practising this form of art for about 10 years. I started out as a hobbyist but in the past two years I have decided to take my photos to the next level. I have attended professional workshops and have invested a fair amount of time into learning the ins and outs of photography.

I’ll be the first to say that I am far from being an expert in this field, because I feel that you can always learn new techniques to add to your craft. I will be using this website to express my creativity while I offer my advice and failures to hopefully help you out with this ever changing art form.

If you are a beginner to photography, a hobbyist or even a professional, follow along as I explore different techniques and ideas to capture the beauty of this planet that we call Earth.

All the love and take care,